Content Translated into Space

SANJA JURCA AVCI

Our passion is telling stories in space

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A museum exhibition or a scenography for a theatre play both tell a story, each in its own way, each to its own audience. Clarity and legibility with which a story is translated into a space stem from our belief that all expressive means need to be deployed when telling it: color, shape, material, light, sequence, etc., in the right proportions and all in relation to each other. The process of searching for this clarity through the constantly changing balance between all these elements we call “combing” and it is through it that we find that very version in which the chosen message finally shines through.

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