Content Translated into Space
SANJA JURCA AVCI
Our passion is telling stories in space
A museum exhibition or a scenography for a theatre play both tell a story, each in its own way, each to its own audience. Clarity and legibility with which a story is translated into a space stem from our belief that all expressive means need to be deployed when telling it: color, shape, material, light, sequence, etc., in the right proportions and all in relation to each other. The process of searching for this clarity through the constantly changing balance between all these elements we call “combing” and it is through it that we find that very version in which the chosen message finally shines through.
WHAT WE DO
FROM IDEA TO EXHIBITION
Through our design process, the exhibition content gets supported, developed and enriched. We work closely with curators while working on the interpretation of the exhibition content and searching for the exhibition’s main message.
SPATIAL INTERPRETATION OF EXHIBITION CONTENT
Exhibition is not a book!
This is why we strive to interpret the exhibition storyline with all its components spatially.